Beetle brings in millions of data points from across your marketing ecosystem and connects the dots for you, turning fragmented data into intelligence you can actually use.
Jemma follows the signals across your marketing ecosystem, tests possible causes and measures their impact to uncover what’s really driving performance.
Understand what travelers ask, what AI platforms prioritize and why competitors win. Then use Beetle’s intelligence and tools to improve your position.
Give marketing, revenue, operations and leadership one place to see the same data, share the same insights and understand performance together.
Understand demand before it becomes revenue with 12 month forward looking analysis, booking pace, checkout abandonment and performance by stay date or purchase date.
Build reporting around the way your organization works. Connect your data, create custom metrics, rename and organize everything, and shape every report around what matters to your teams.
How Beetle uses Google data
Beetle shows each hotel and restaurant client its marketing performance in one place. When a Google account is connected, Beetle reads that account’s Google Analytics, Search Console and Google Ads reporting data and shows it only in that client’s reports.
Read-only. Beetle lists the Analytics properties the connected account can see, so a property can be matched to a client, and reads traffic, engagement, conversion and revenue reports for that client.
Read-only. Beetle lists the Search Console sites the connected account can see and reads clicks, impressions, click-through rate and position by query, page, country and device.
Used only to read reporting data: account, campaign, ad group, ad, keyword and search-term performance. Beetle never creates, edits, pauses or removes anything in a Google Ads account and never changes budgets or bids.
Google data is shown only to people with access to that client’s workspace. It is never sold and never used for advertising. Beetle’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Access can be removed at any time from Beetle’s settings or at myaccount.google.com/permissions. Details are in our Privacy Policy.